Insights on UA finance and cohort economics

Insights

Articles, playbooks, and perspectives on financing UA and navigating payback windows.

Funding Readiness

Is your business ready for UA funding? A founder's eligibility checklist

Review your product, team, cash flow, acquisition metrics and payback before a funding conversation. A preparation guide, not an approval score.

9 min read

Pricing

Pricing models, outstanding balances and cohort repayment, and how the three figures in a funding quote fit together.

7 min read

Growth

Keep acquiring while returns arrive, without issuing new equity. What the funding enables, what it costs, and when a business is ready for it.

8 min read