Everything you need to know about Lynx Capital.

Our facilities are structured to be non-dilutive: no equity, no dilution.

No board seats, no control over your campaigns or creative. The facility is non-dilutive capital. The facility is designed to leave your cap table untouched.

Facilities are typically underwritten against cohort performance rather than personal guarantees. Specifics are set in the signed agreement.

You'll typically receive an initial decision within 48 hours of connecting your data.

Capital is typically deployed within 4 to 6 weeks of the initial data connection, subject to underwriting and approval.

It is non-dilutive capital for user acquisition, underwritten on cohort ROAS, retention, payback behavior, and campaign performance. The facility funds the campaigns already showing strong performance.

UA funding is designed to sit alongside other capital. Equity is usually for long-term ownership and strategic milestones; bank debt is usually built around assets and cashflow. Lynx focuses on the performance marketing gap: measurable campaigns with delayed payback.

You repay from the revenue of the cohorts we fund. An agreed share of that revenue goes to Lynx as it comes in, until a fixed cap is reached. Then the obligation ends. Strong cohorts repay faster, slower cohorts repay smaller amounts, and the total never exceeds the cap.

Some applicants have clear campaign potential before their data is fully mature. In those cases, Lynx can pair funding discussions with performance visibility and strategic support. The final scope depends on underwriting and the signed agreement.

Read-only access to your MMP (Adjust, AppsFlyer, or Singular), ad network accounts, revenue or subscription data, cohort ROAS curves, channel spend, and a short financial overview.

Yes. We never move money, place spend, or change your campaigns.

Data is used only for underwriting and facility management under a signed agreement.

Mobile apps and games spending $100K to $2M+ monthly on UA.

Early signals can still be reviewed. Facilities are smaller and terms adjust as the data matures, but promising cohort behavior is enough to start the conversation.

iOS and Android; major ad networks including Meta, Google, TikTok, Applovin, and Unity.

Yes. We can review multiple apps or games if each has clear UA spend, cohort data, and revenue visibility.

No. Lynx funds mobile games and consumer apps where paid UA, cohort performance, and payback behavior can be measured clearly.

Indicative facilities range from 1x to 3x monthly UA spend depending on data maturity, payback window, and underwriting.

Lynx uses a flat fee on deployed capital, lower for higher-quality cohorts. Final terms depend on underwriting your actual cohort data.

Typically secured against cohort revenue rather than personal or company assets. Specifics are set in the signed agreement.

Lynx was founded by experienced operators in performance marketing and finance, with a track record of working alongside some of the world's leading gaming and consumer app companies. Learn more about our team

Lynx combines non-dilutive, cohort-based financing with deep expertise in user acquisition, data analytics, and campaign optimization. We offer more than capital, helping companies optimize performance and scale growth while retaining full ownership.

Yes. Our team and strategic advisors bring extensive performance marketing expertise, providing guidance on campaign optimization and growth strategies to help companies get more from their UA investments.