How it works
Funding built around your UA performance.
Connect your performance data, receive clear financing terms, and scale UA without giving up equity. Decisions typically take 48 hours, with capital deployed in 4 to 6 weeks.
Step by step
Four steps from data to capital
With your read-only data, we review your cohorts, outline the terms, and deliver funds straight to your live campaigns. Hover any step for what is included.
Days 1-21, typically
Collect your data
Share read-only access to what we underwrite on:
- Marketing & UA Spend
- Cohort Revenue & Transactions
- Financial Health & Corporate
Access stays read-only throughout.
Days 1-3, typically
Cohort analysis and pricing
What we look at:
- Cohort quality
- Payback predictability
- Retention decay
- Channel efficiency
Your terms can improve as campaign performance strengthens.
Days 3-7, typically
Term sheet
Terms built around your data. It covers:
- Facility size, based on your prior month's proven UA spend and cohort quality
- One fixed fee on deployed capital, agreed before you sign
- Repayment as a set share of funded cohort revenue, with a hard cap. Once the cap is met, the obligation ends.
Estimates are not an offer until underwriting is complete.
Days 7-14, typically
Scale your campaigns
Once terms are signed:
- Capital flows to the campaigns your data already proves out
- Cohort performance is tracked live, through the same read-only connections
- Repayment comes from funded cohort revenue, until the cap is met
You keep full control of your campaigns and creative.
Days 14-21, typically
A worked example
Keep scaling while your cohorts pay back
Illustrative. Terms vary with actual cohort performance.
Revenue from one month of UA
Same cohort economics, with $1.2M in market instead of $800K.
- With Lynx
- Cash alone