Capital designed to fuel UA

During almost eight years at Meta, working alongside some of the world's highest-grossing app & mobile gaming companies, Rotem brings deep expertise in data analytics, performance marketing, and growth strategy. Before that she spent over six years at Deloitte leading analytics initiatives.

Nofar brings extensive financial leadership experience, having led finance teams across two leading venture capital firms with $1 billion in combined assets under management. With deep expertise in fund management, credit underwriting, and risk assessment, she brings the financial discipline behind Lynx's financing model, helping companies access capital tailored to their growth needs.

Gal is the Co-Founder and Co-CEO of yellowHEAD, a global performance marketing agency specializing in user acquisition, creative optimization, and data-driven growth. With over 16 years of experience and a background in computer science, he has helped hundreds of brands improve marketing performance.

Shai brings over 20 years of digital marketing experience as Co-Founder and Co-CEO of yellowHEAD, a global agency helping brands scale through performance marketing. At Lynx, he supports due diligence by assessing the scalability and sustainability of user acquisition strategies.

David brings extensive experience in global wealth management, alternative investments, and the international art market, drawing on his family's longstanding involvement in collecting and trading some of the world's most valuable artworks. His background combines investment experience with a global network across art, finance, and private capital.

A former Deputy Treasurer and Economic Attaché to the US, Shay brings extensive institutional finance expertise, including involvement in over $130 billion in bond issuances. At Lynx, he advises on debt structuring, treasury management, and institutional governance, strengthening the fund's financial strategy and operations.